At this stage of the game nobody doubts that the companies derive economic benefit from an active presence in social networks, but we often remain on the surface and don’t dig into the world of possibilities that are within our reach. That’s the case for most of the companies that limit their presence to Facebook…Details
Consumers expect to be able to access video content as part of their online experience, but websites have to make sure the content fulfils some sort of objective. It’s no good creating video content for your site without first coming up with a strategy and measuring its performance over time. Our Online Video Best Practice Guide covers…Details
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A very promising future, and certainly very interesting from now to 2015. An analysis of the growth of technology in our daily lives. What do you think about it? (Source: eMarketing Bogotá) Un futuro bastante prometedor, y desde luego, muy interesante, de aquí a 2015. Un análisis del crecimiento de la tecnología en nuestra vida…Details
Retweets and follows are some of the factors that help determine the tastes of users. Twitter is looking to harvest the content of tweets by giving advertisers the capability to target to people based on what they’re saying and whom they follow. Its new product, which was beta-tested by brands including Walgreens but launches today,…Details